Article: This season, Jane Rizzoli will be drinking MillerCoors!

From AdAge:

While the plot lines on TNT and TBS shows will take twists and turns this year, one thing is for sure: The characters on "Dallas," "Rizzoli & Isles," "Franklin & Bash" and other original series on the sibling networks will only drink beers from MillerCoors.

That is because the brewer and Turner Broadcasting have struck an exclusive deal that makes the marketer's brands the only beers featured in product placements, ranging from cans and barware to tap-handles and even trucks. While other marketers have reached similar accords with individual TV shows, this deal is unique for its breadth. It also shows the length marketers must go to in order to reach consumers in an era of ad-skipping technology and smart-phone wielding distracted viewers. ... Blue Moon, which has appeal to women, will be featured in "Rizzoli & Isles," the popular female-focused cop show on TNT.

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