Besides observing and participating trends, it is also possible to abuse them, but of course, this is against the Twitter Rules. The following behaviors and others like them could cause your account to be filtered from search or even suspended:
- Adding one or more topic/hashtag to an unrelated Tweet in an attempt to gain attention in search.
- Repeatedly Tweeting the same topic/hashtag without adding value to the conversation in an attempt to get the topic trending/trending higher.
- Tweeting about each trending topic in turn in order to drive traffic to your profile, especially when mixed with advertising.
- Listing the trending topics in combination with a request to be followed.
- Tweeting about a trending topic and posting a misleading link to something unrelated.
What to Tweet
If you use the same hashtag multiple times per tweet, Twitter may identify this as spam and not count it. The same goes for just tweeting the hashtag and nothing else. If you do this, your tweets may not be factored into the site's algorithm for calculating trending topics. Because of that, stick to only using the #rizzoliandisles hashtag once per tweet, and include a comment that's unique and relevant to the topic.
Although fans will be trying to trend the #rizzoliandisles hashtag and some other watchers will independently choose to use it, the show's non-hashtagged name ("Rizzoli & Isles") has a better chance of trending organically. If you can, try to include both versions of the show's title in your tweet, or at least the hashtag and the names of one or both of the characters. "Rizzoli & Isles" may trend without fans even trying, simply because of all the people tweeting that they're watching it.
It's also possible that one of the characters' names will trend, but not the other. That's likely to be Rizzoli because her name comes first in the show's title, and people will probably initially be tweeting more about her than Isles on account of last season's cliffhanger. In the event of that happening, try to minimize consternation about Rizzoli trending and not Isles (or vice-versa) and instead leverage the attention positively through your tweets. It is possible for more than one trending topic related to the show to trend at the same time.
Good example: I love #rizzoliandisles! Rizzoli is my favorite but I like Isles too! Can't wait for season 2 to start tonight!
Bad example: #rizzoliandisles #rizzoliandisles #rizzoliandisles #rizzoliandisles #rizzoliandisles #rizzoliandisles #rizzoliandisles #rizzoliandisles
When to Tweet
In the case of R&I, the hashtagged and un-tagged versions of the show's title both stand the best chance of trending around 10 p.m. ET (Eastern Time - the time in East Coast locations such as New York) and again around 10 p.m. PT (Pacific Time - the time in West Coast locations such as California). However, if we can get it trending before that, that'd be good in terms of drawing people's attention to the fact that it's on. Try to include what time the show is on in anything you tweet earlier in the day.
If you want to contribute to the trending momentum throughout the day, here are the best times to do so:
Noon ET
4 p.m. ET
7 p.m. ET
To convert EDT to your time zone, go HERE.
Who Should Tweet
As many individual accounts should participate in the trending efforts as possible. Tweeting a hashtag less frequently from a wide range of accounts is more effective for trending purposes than a small group of accounts using it a lot.
Summary
- Don't use the #rizzoliandisles hashtag more than once per tweet.
- Get as many people (or accounts) to use the hashtag as possible.
- Add a relevant, unique comment to every hashtagged tweet.
- Try to mention the characters' names independently of the hashtag.
For more information, check out Daily Bloggr, Web Analysis, and Twitter.
Absolutely Angie: A fan site with news, photos, and commentary related to "Rizzoli & Isles" star Angie Harmon.
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